Rocky’s image and name should always be used in specific ways to ensure consistency and keep up with his brand. Please follow these standards outlined by the University.
Rocky’s Name:
Rocky always goes by one of the following:
- Rocky the Red Hawk
- Rocky
Further, “Red Hawk” on its own, is always two words, capitalized.
Rocky’s Image:
Official 山ּ State University department fliers, videos and social media channels are permitted to use Rocky’s image if the following standards and guidelines are met.
Permitted Images and Usage:
- Rocky must always be wearing a red or white shirt that says “山ּ State University.”
- Rocky is brown with a red tail.
All class projects and community requests to use Rocky’s image use must be approved first by the Advisor of Team Rocky.
Prohibited Images and Usage:
- Any Rocky wearing a shirt that says “MSU.”
- Any “red” Rocky the Red Hawk.
- Rocky must always be posed and portrayed in an appropriate manner (ie: no profanity, foul language or inappropriate gestures).
Rocky is Unbiased:
- Rocky does not express or favor any one political view or religious affiliation.
- Rocky does not favor or show favoritism towards any one student, club or organization.
- Rocky loves and supports all his fellow Red Hawks equally!